This is actually a series of projects over several years. TnT is a client-side tool that enables multi-variate testing. Through various tests, I built multi-variate tests that uses AJAX to pull alternative sets of catalog data, various experiences, and switch customers between purchase paths to optimize profitability. Many tests were designed and built by me end-to-end.
The two pages depicted below are good examples of the type of page that I tested an optimized. These optimizations included offer block layout, photo selection, color, pricing language, and cta language