This library of code is designed along the principles of basic industrial theory with an extreme focus on interchangeable parts and size standardization. The ‘legos’ are small templates of code that can be combined into new pages rapidly. When I arrived at Inphonic, the average landing page required 12 hours to fully code. After the development of the lego system, our average times are between 0.5 and 1.5 hours per page. We still us this system largely unmodified after 6 years.
These are two examples of the system. The code in this state is only partially skinned. It is expected that the developer implementing these blocks would add brand-specific tuning to these blocks