Landing pages have one core communication goal shared across industries: why should I buy the product, why should I buy it now, and why should I buy it from you? The art of landing pages is communicating that message rapidly and effectively. The second aspect of landing page construction is speed – most ad campaigns have short shelf-lives and must be built and launched rapidly. Building a page that has a short production time will increase competitive advantage.
This pages were built to sell cellular phones and plans. Below the primary offers are up-sells for family plans. This page was built very rapidly due to the use of the QuickBlock and Landing Legos Systems I created for the team. Key features of this page is ease of re-use, modular architecture, and cross-browser compliance.
In addition to creating landing pages, I’ve also created seminars on Landing Page Essentials that became required training for the Creative and Marketing teams.